◾ Data gathering may be expensive as other companies may have to be hired to get it
◾It may involve having to purchase equipment such as data loggers/computers/printers
◾Compared to indirect data sources using direct data sources may be very expensive in preparing and carrying out the gathering of data
◾Costs can be incurred in producing the paper for questionnaires
◾ It takes longer to gather data than to acquire data from an indirect data source
◾By the time the project is complete/all the data is collected the data may beout of date
◾The sample size may be small.
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